Skip to content

25+ Impressive Mobile App Usage Statistics That Will Shock You (Aug 2022)

Let’s get the elephant out of the room: our modern way of life wouldn’t be possible without the existence of mobile apps, or mobile applications. In fact, we’ll just keep it generic and use the term apps because we’re also reliant on apps installed in our computers, tablets, and even certain appliances such as TV.

How reliant are we when it comes to mobile apps? What’s the average mobile app usage right now? How much revenue is the mobile app industry generating every year? What are the mobile app user statistics telling us?

We’ll have these questions answered and more in this article, and you’ll probably be surprised at the numbers.

Key App Usage Statistics And Industry Data

  • Average consumer spending on mobile apps was $10.64 in Q4 of 2021, but declined to $5.03 during Q1 of 2022 [1].
  • Between 2019 and 2021, consumer spending on mobile apps followed an upward trend, but with minimal fluctuations [1].
  • Asia continues to be the leading market for consumer spending on mobile apps, raking in $56.72 billion spent for all users. United States smartphone users spent $43.03 billion for the same year and smartphone users from Japan followed with $20.75 billion [4].
  • Tencent Video is the highest-grossing mobile streaming app in terms of in-app purchase revenues. In June 2022, they earned $61.5 million, followed by HBO Max with $51.76 million [8].
  • The revenue for the mobile gaming apps category in 2021 reached $98.22 billion. It’s estimated to reach $103 billion by the end of 2022 [5].
  • Mobile gaming content market value was $131.2 billion in 2021, and it’s projected to reach $140 billion by 2022. In 2026, it’s estimated at $173.6 billion [7].
  • Three regions generated the highest revenue for IAP or in app purchases in the mobile gaming industry, namely APAC, Americas, and Korea [10].
  • There are 3.2 million apps in Google Play Store, 2.1 million apps in the Apple App Store, and 475,904 apps in the Amazon App Store [17].
  • Mobile app downloads will reach 145 billion by the end of 2022. It’s expected to reach 181 billion downloads by 2026 [22].

Mobile App Usage Statistics on a Global Scale

Person Using Smartphone App Usage Statistics
  • Mobile app users in Asia recorded the highest number of time spent on social media apps from the first half of 2019 to the first half of 2021. In 2019, they recorded 389,500 billion hours and 449,200 billion hours in 2021 [2].
  • In 2020, users spent an average of 18.78 minutes playing hyper casual gaming apps [3].
  • Between 2019 and 2020, time spent on shopping apps grew from 8.98 minutes to 9.18 minutes [3].
  • Asia is the leading market for consumer spending on mobile apps as of 2021, with $56.72 billion. They’re followed by the United States and Japan with $43.03 billion and $20.75 billion respectively [4].
  • Tencent Video was the leading streaming app in terms of in-app purchase revenues, earning $61.5 million for June 2022. HBO Max came in second with $51.76 million and iQiyi in third place with $46.2 million in revenue for the same month [8].
  • TikTok was the most downloaded mobile app in 2021 worldwide with 656 million downloads for the year. Instagram, Facebook, and WhatsApp follow after TikTok with 545 million, 416 million, and 395 million downloads respectively [9].
  • In terms of monthly active users for mobile messaging apps, WhatsApp is the most popular app as of January 2022 with 2 billion active users, followed by WeXin/WeChat with 1.263 billion and Facebook Messenger with 988 million.
  • For both Google Play store and Apple App Store, The Gaming category is the most popular app category. Google Play Store accounted for 13.62% of available apps globally and 10.15% for Apple Pay Store [12],[13].
  • In terms of IAP revenue generated by mobile messenger apps, LINE was the top-grossing app with $24.7 million in revenues alone, followed by QQ and WeChat with $15.27 and $7.4 million respectively [14].
  • 21% of millennials open at least one app more than 50 times daily [18].
  • 49% of people will open at least one app more than 11 times daily [19].
  • 70% of all digital media time in the USA comes from mobile app usage [20].
  • Smartphone users will use an average of 10 apps daily and 30 apps monthly [21].

Gaming App Usage Statistics

Two Kids Playing App Usage Statistics
  • Mobile gaming app revenue for 2021 was $98.22 billion, and is projected to reach $103.5 billion by the end of 2022 [5].
  • The Role-Playing Game (RPG) Genre was the top-grossing genre for mobile games, earning $18.3 billion in 2019 and $21.9 billion in 2020 [6].
  • The mobile gaming content market value is estimated at $131.2 billion in 2021, and is projected to hit $140 billion by the end of 2022 [7].
  • Mobile gaming content market value is projected to hit $173.6 billion by 2026 [7].
  • In-App Purchases (IAP) generated the highest revenue in several regions for mobile gaming industry, namely APAC (Asia Pacific), Americas, and Korea [10].

Social Media Apps for Businesses?

Between 2020 and 2021, social media apps only recorded a small decline in terms of time spent per user [15]. However, video social media apps and platforms was the trend for the time period. TikTok became one of the most downloaded mobile app for both iPhone and Android users. More companies are also utilizing social media platforms and mobile messaging apps within a business context.

Gaming As Part Of The Mobile App Experience

Mobile gaming is the most popular activity in terms of mobile app usage, for both Android and iOS users. The gaming category also recorded the highest number of average time spent per user.

How Many Apps Are There In The World?

  • Even without putting an exact number on how many apps there are, mobile apps are expected to generate close to a trillion dollars in revenue by 2023 [16].
  • But to put an exact number on the number of mobile apps in all platforms, here’s what we have [17]:
    • 3.2 million apps for Google Play Store
    • 2.1 million apps for Apple App Store
    • 475,904 apps for Amazon App Store
  • Mobile app downloads will hit 145 billion on all platforms (Google Play Store and Apple App Store). It’s expected to hit 181 billion downloads by the end of 2026 [22].
  • In 2020, YouTube Music is the most popular music app in the Google Play Store with 9.42 million downloads.

Whether it’s finances, travel, fitness, mobile games, or even virtual vaccine passports, mobile apps have become an integral part of our modern day living. We just cannot live without it, and the app usage statistics show it.

We may not even be conscious at this point about our mobile app usage, except maybe for gaming. Non-gaming apps, from shopping to food/wine to sports, may not come close to just how many downloads mobile gaming apps get, but the numbers are still substantial. App downloads for all categories still show that people are using different kind of apps on their mobile phone.

How Much Time is Spent On Apps?

  • Between 2018 and 2021, mobile app users spent 5.64 trillion hours using social and communication apps, followed by photo and video apps with 2.93 trillion hours spent, and gaming with 1.01 trillion hours spent [23].
  • Between Oct 2020 and Mar 2021, female mobile gamers spent 17.89 minutes on average playing mobile games daily, in comparison to male mobile gamers with an average of 15.73 minutes [24].
  • For the same year of observance (2020 and 2021), mobile gamers within the age group of 50 and above spent an average of 21 minutes playing games on their mobile devices daily. In comparison, smartphone users between the ages of 20 and 24 spent an average of 12.88 minutes, and the younger smartphone users between the ages of 0 and 19 spent an average of 13.08 minutes daily [25].
  • Between Oct 2020 and Mar 2021, smartphone users around the world spent an average of 55.48 minutes daily using social media and communication apps. Gaming is the second most popular in terms of user engagement with 16.7 minutes average, and entertainment apps in third place with 13.53 minutes [26].
Average Monthly Hours Spent In Social Apps App Usage Statistics

Social Media App Usage Statistics

  • Android app statistics show that their users spent 23.7 hours per month engaging in YouTube in 2021. This is followed by Facebook and TikTok tied in second place with 19.6 hours per month spent on each app. WhatsApp comes in third with 18.6 hours per month [27].
  • Between Oct 2020 and Mar 2021, mobile phone users between the ages of 40 and 44 years old spent the highest amount of time engaging with social media apps, averaging 59.85 minutes per day. In contrast, mobile phone users 19 years old and younger spent the lesat amount of time on social media, garnering 49.92 minutes per day on average [28].
  • 33% of survey participants done in 2021 spent more than 3 hours per day on social media apps and reported that it have negatively impacted their social wellbeing (i.e. not feeling close to others, or not a part of a supportive community) [29].
  • During Q2 of 2022, TikTok ranked highest in social media engagements with users spending 95 minutes per day. YouTube comes in second with 74 minutes on average daily, while Instagram comes in third with 51 minutes [30].
  • A 2021 survey showed that half of their respondents used social media to keep in touch with friends and family (47.6%), and 36.3% of their respondents use social media to kill the time. 21% of their respondents use social media to follow influencers and celebrities [31].

Wrap Up

With everything that’s presented, the numbers don’t lie. It’s clear that mobile apps are as part of our routine as eating breakfast, and the app usage statistics show it. We’re spending close to an hour each day on certain apps, be it social media apps, entertainment apps, food and dining apps, and even gaming on our mobile devices.

References

[1] https://www.statista.com/statistics/289909/mobile-app-spend-on-per-user-mobile-apps-quarter/

[2] https://www.statista.com/statistics/1268491/global-time-spent-social-apps-by-region/

[3] https://www.statista.com/statistics/243779/total-minutes-spent-on-average-app-by-category/

[4] https://www.statista.com/statistics/1294605/global-mobile-app-spend-consumer-by-region/

[5] https://www.statista.com/statistics/511639/global-mobile-game-app-revenue/

[6] https://www.statista.com/statistics/260157/mobile-gaming-revenue-worldwide/

[7] https://www.statista.com/statistics/292512/mobile-contents-market-value-worldwide/

[8] https://www.statista.com/statistics/1251828/streaming-apps-iap-revenues/

[9] https://www.statista.com/statistics/1285960/top-downloaded-mobile-apps-worldwide/

[10] https://www.statista.com/statistics/674332/mobiel-games-usage-monetization-models/

[11] https://www.statista.com/statistics/270291/popular-categories-in-the-app-store/

[12] https://www.statista.com/statistics/279286/google-play-android-app-categories/

[13] https://www.statista.com/statistics/270291/popular-categories-in-the-app-store/

[14] https://www.statista.com/statistics/1227434/most-popular-messenger-apps-worldwide-by-monthly-iap-revenue/

[15] https://www.statista.com/statistics/1268491/global-time-spent-social-apps-by-region/

[16] https://www.statista.com/forecasts/1262892/mobile-app-revenue-worldwide-by-segment

[17] https://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/

[18] https://mindsea.com/app-stats/

[19] https://themanifest.com/app-development/blog/mobile-app-usage-statistics

[20] https://www.oberlo.com/blog/mobile-usage-statistics

[21] https://techjury.net/blog/app-usage-statistics/

[22] https://www.statista.com/statistics/1010716/apple-app-store-google-play-app-downloads-forecast/

[23] https://www.statista.com/statistics/1288896/global-time-spent-selected-app-categories/

[24] https://www.statista.com/statistics/1272893/worldwide-game-apps-time-spent-daily-gender/

[25] https://www.statista.com/statistics/1272891/worldwide-game-apps-time-spent-daily-age/

[26] https://www.statista.com/statistics/1272800/worldwide-mobile-apps-time-spent-daily/

[27] https://www.statista.com/statistics/1294865/time-spent-mobile-social-apps-worldwide/

[28] https://www.statista.com/statistics/1272883/worldwide-social-apps-time-spent-daily-age/

[29] https://www.statista.com/statistics/1314985/global-population-social-media-and-wellbeing/

[30] https://www.statista.com/statistics/1322876/social-media-apps-time-spent-global/

[31] https://www.statista.com/statistics/715449/social-media-usage-reasons-worldwide/

James Stephenson

james stephenson profile picJames is a gaming and tech enthusiast. He has been playing computer games since the Commodore 64 days in the 80s. He has worked as a Broadcast Engineer with BBC News and knows a thing or two about building, fixing, and playing with PCs.